Clavia Digital Musical Instruments (Clavia DMI AB) is a Swedish manufacturer of virtual analog synthesizers, virtual electromechanical pianos and stage pianos, founded in Stockholm, Sweden in 1983 by Hans Nordelius and Mikael Carlsson. Since 1995, Clavia’s keyboards have been branded Nord.

In 1995, Clavia released the Nord Lead. Called “a magic piece of electronics” by Sound on Sound it popularized the virtual analog type of synthesis. In 1997 the Nord Lead 2 was released, with many improvements, including increasing polyphony from 4 to 16 notes. The Nord Lead 3 was released in 2001, with a reworked sound engine, better D/A converters and monophonic aftertouch. The most striking aspect of the Nord Lead 3 was that all the sound editing knobs had been replaced with infinite rotary knobs, where the value of the parameter was indicated by a LED ‘collar’ around the knob. The rotary knobs, LED collars and keyboard with aftertouch made the Nord Lead 3 an “absolute delight” but because of its higher price, the Nord Lead 2 remained in demand. And as some of the parts of the Nord Lead 3 were getting harder to source, Clavia released an updated version of the Nord Lead 2, called the Nord Lead 2x, with faster processors, better D/A converters and an upgraded polyphony to 20 voices. The Nord Lead 3 was discontinued in 2007, but the Nord Lead 2x remains in production.

In 1997 Clavia released the Nord Modular, a virtual analog modular synthesizer. Called a “landmark in synthesis” it allowed you to essentially build your own virtual analog synthesizer. It too was later upgraded with the 2004 release of the Nord Modular G2, that gave it the same endless rotary knobs as the Nord Lead 3 and a larger keyboard with aftertouch.

Nord Electro2
In 2001 the Nord Electro was released. It was designed to emulate the classical electromechanical keyboards like the Hammond organ, the Rhodes Stage 73, the Wurlitzer electric piano and the Hohner Clavinet. The pianos are samples but the organs are modeled using a “digital simulation”.

Im 2005, Clavia produced the Nord Stage, combining the organ and piano functions of the Electro with some of the synth functionality of the Lead, while adding other piano functionality and a version with 88 weighted keys.

In October 2007 Clavia released the Nord Wave, which adds sample-player functionality to the virtual analog engine of the Nord Lead series and in March 2012 Clavia released the Nord Drum, a virtual analog drum synthesizer. and the Nord C1 Organ, a dual manual instrument containing the organ section from the Nord Electro 3, to which an emulation of a baroque pipe organ was added in 2009.

Nord Lead A1

Nord Lead 4
The Nord Piano was released in 2010, which contained the piano section from the Nord Electro 3 with an 88 key hammer action keyboard.

Clavia has continued to update each of these models, and in 2020 the Nord range included the Nord Stage 3, the Nord Piano 4, the Nord Electro 6, the Nord Lead 4, the Nord Lead A1 and the Nord Wave 2.
In 1983, Hans Nordelius and Mikael Carlsson began to work in the basement of a home located in the southern suburbs of Stockholm, creating the world’s first dedicated digital drum for the commercial market, called the ‘Digital Percussion Plate 1’. In 1984 an improved version that could play four sounds from an EPROM was released under the ‘ddrum’ name with the now signature red coloring. The same year a drum system was released with several sound modules in a rack, each with its own EPROM. The pads used to trigger the sounds were unusual for the time, since they used real drum heads, whereas other electronic drum kits of the time used rubber pads. This, together with a separate trigger for the snare drum’s rim, made for a more realistic playing experience. The ddrum brand and products were sold in 2005 to their US distributor Armadillo who continues to manufacture drum products under the name.

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